Post by account_disabled on Feb 24, 2024 4:23:22 GMT -5
If the target audience is "dog owners", the article "5 tips for going on holiday with your dog" will have to take into account the fact that the reader takes it for granted that there are structures that do not accept dogs: build an entire article on the difficulties of those who bring a dog on holiday, for this target, it will therefore be perfectly useless. We are interested in offering concrete and detailed advice and solutions to people who know and experience the problem, not in presenting the problem to those who would like to buy a dog and have to evaluate the future difficulties they will encounter. This is why choosing the target is equivalent to identifying a precise cut for our article , and therefore, a title. 5. Status of the item The item has been assigned but is in progress? Was it delivered by the editors who collaborate with us, but we haven't read it yet? Is the author late on delivery? Or have we asked them for changes, but haven't received any feedback yet? Having the status of the article before your eyes is everything for those who manage one or more editorial projects, especially if there are several weekly publications.
Noting that the content has "arrived", "awaiting changes", "scheduled", "published" will help us avoid carelessness Middle East Phone Number List that could compromise the punctuality of publication. Obviously also inserting a legend at the bottom of the editorial calendar grid. Legend We will then write: 6. Kw, internal link and Anchor Text If we care about the positioning of our site on search engines, every single page must be optimized according to the rules of SEO copy . It is therefore better to check which kw is right for us , before writing the article, which will be optimized taking that keyword into account, without neglecting the related search keys. Furthermore, if we want (as we should) to create an internal link building network , we must pay attention to the choice of internal links to include in the article, and to the "support text" of the link. Article link The author of the article that explains "how to cook dumplings", in this way, will know that within the article, in the most natural way possible, he will have to tell our reader that if he wants to understand the secrets of South Tyrolean cuisine, he will be able to go to one of the 5 best restaurants where dumplings are eaten in Alto Adige, that we have written an article on the subject and that to inform him he will have to insert the words "eat dumplings in Alto Adige": here, he will place the link to the article.
Notes In this space you can insert reminders and indications that you consider useful for you and for those who work with you: particular notes on the style of the article, on the sources to be used, on similar articles already published on the blog or in the magazine, and therefore on the purposes of this new content compared to those already online. Social editorial calendar Once a piece of content has been published, we need to promote it on our social channels. As you know by now, each social network has a different user base and a different communication style, just as the frequency of publication of content suited to each social network is different. With a view to a correct social strategy , establishing the precise day and time in which we will share our article on Facebook, Twitter, Linkedin and so on, preparing the text of the post, choosing the hashtags and an adequate image can be a 'very useful operation. Having an entire sheet dedicated to sharing content on social networks allows us to have control over the promotion of content without missing a single beat, but also to delegate someone else to share content, if we need it. Finally, it helps us understand if we are offering differentiated content, and therefore attractive and interesting for those who follow us: let's not forget that disseminating the contents of our blog is the primary purpose of our social channels, but it cannot be the only one: they remain all the good rules for strategic management of a company Facebook Fanpage , a Twitter account and so on are valid.
Noting that the content has "arrived", "awaiting changes", "scheduled", "published" will help us avoid carelessness Middle East Phone Number List that could compromise the punctuality of publication. Obviously also inserting a legend at the bottom of the editorial calendar grid. Legend We will then write: 6. Kw, internal link and Anchor Text If we care about the positioning of our site on search engines, every single page must be optimized according to the rules of SEO copy . It is therefore better to check which kw is right for us , before writing the article, which will be optimized taking that keyword into account, without neglecting the related search keys. Furthermore, if we want (as we should) to create an internal link building network , we must pay attention to the choice of internal links to include in the article, and to the "support text" of the link. Article link The author of the article that explains "how to cook dumplings", in this way, will know that within the article, in the most natural way possible, he will have to tell our reader that if he wants to understand the secrets of South Tyrolean cuisine, he will be able to go to one of the 5 best restaurants where dumplings are eaten in Alto Adige, that we have written an article on the subject and that to inform him he will have to insert the words "eat dumplings in Alto Adige": here, he will place the link to the article.
Notes In this space you can insert reminders and indications that you consider useful for you and for those who work with you: particular notes on the style of the article, on the sources to be used, on similar articles already published on the blog or in the magazine, and therefore on the purposes of this new content compared to those already online. Social editorial calendar Once a piece of content has been published, we need to promote it on our social channels. As you know by now, each social network has a different user base and a different communication style, just as the frequency of publication of content suited to each social network is different. With a view to a correct social strategy , establishing the precise day and time in which we will share our article on Facebook, Twitter, Linkedin and so on, preparing the text of the post, choosing the hashtags and an adequate image can be a 'very useful operation. Having an entire sheet dedicated to sharing content on social networks allows us to have control over the promotion of content without missing a single beat, but also to delegate someone else to share content, if we need it. Finally, it helps us understand if we are offering differentiated content, and therefore attractive and interesting for those who follow us: let's not forget that disseminating the contents of our blog is the primary purpose of our social channels, but it cannot be the only one: they remain all the good rules for strategic management of a company Facebook Fanpage , a Twitter account and so on are valid.